Why We Chose: (or, How to Create a Vision + Stick with It)

I've been thinking a lot lately about vision, thanks to lots of amazing and influential people in my life and on the outskirts. And this little blog-o-rama has become a really exciting way for me to hone in on the things I'm completely passionate about and love to share. Someday I'll write a more detailed post on why this has become a hot topic for me lately, but for now I just want to let you in on why exists at all.

Blogs were never really my thing. I didn't really "get" them. Natalie, from The Busy Budgeting Mama, got into them while she was pregnant with her first daughter and would chat with me about what she was reading, and then she started her own. Around the time that she launched hers, I started reading hers and others and quickly got hooked on Google Reader. My salvation for the hideous bus rides home from work.

And as I read, I realized how much I had to share with others, but it was this hodge-podge pile of mush that didn't seem to have any rhyme or reason. I went back and forth on a number of topics that interested me, all related to family and parenting in one way or another, but nothing stuck. The ideas simmered for about six months before it all finally clicked.

Now that I've been writing for two months, I find that it's easy to get distracted and forget my main focus. The vision, if you will. Creative types can be like that...their thoughts and ideas pulled into a thousand little (and big) directions. And I don't want this site to become a place that feels more like a dumping ground or yard sale, rather than a specialty store.

So today I wrote a mission statement for the site.

Is that terribly market-y of me? (For the record, my full-time job is in marketing and I completely blame that for all my editorial calendars, communication plans and other fairly ridiculous protocols I've put together for this little spot of the blogosphere.)

Anyway, I wanted to share this with you, especially if you're a new reader, or someone who doesn't know me in 3-D real-life.

Here's why I created and why I keep writing. It's all about sharing:

"what works for us, from one ridiculously busy, budget-minded, health-conscious, faith-filled, overworked + exhausted, exhilarated + optimistic, creatively inclined, hopelessly in love parent to another"

From a Make or Buy post, to our family weight-loss adventures, and from product reviews to the Real Parents panels: they all fit under that umbrella. They're all real ideas that really worked for us and other real parents.

So there you have it.

So now that all these deep thoughts are out of my system, we can resume our regularly scheduled programming.

Now if you'll excuse me, I'm off to write a graphics standards manual (little inside joke for my fellow marketing nerds).

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